How Brands Use The Mindset Of Color To Manipulate You

Some brands are instantly recognizable by a single color. The Tiffany blue box is universal (test your knowledge of trademarked colors by taking this pop quiz). The color a company uses to brand itself conveys how trustworthy they are to consumers, the quality of their products, and much...
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Building Blocks for an Influential Pitch

To be persuasive your pitch will need to contain the right building blocks The elevator pitch, as you may recall, is a high-level overview of whatever it is that you are selling and is designed to just get the conversation started. Having a strong elevator pitch is important,...
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Things To Analyze Before Starting A Business

1. Sole trader or limited company? Which you choose will impact on the tax you pay and how much legal and financial responsibility is laid at your door. As a sole trader you take all the post-tax profits but you are also liable for all of your business'...
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