The most common seem to be a life coach, health coach, or business executive coach. Regardless of what “type” of coach they are, there are some very similar patterns that you see in the ones who are unbelievably successful and clearly defined patterns in the ones you see that are struggling immensely.
Most coaches have huge hearts and really want to make a valuable difference in their clients lives, yet can only seem to get a few clients at a time. If this sounds all too familiar, my goal is to help you become the best coach you can be, so please take note of these 6 reasons by most life and business coaches fail:
I mean, why on Earth would you coach someone on something you don’t, or wouldn’t do, yourself. If you want to be the best business or life coach in the industry, you need to do more than just learn and give your knowledge. It’s gives insight into why so many people truly haven’t reached their potential in life and business and inspires them to take action.
This one actually saddens me to hear. As a business or life coach, it is imperative that you focus on what your coaching clients need and want, NOT what you want. The second you prioritize what you think is important versus what your coaching client thinks is important, you have failed tremendously.
Just because you are able to get people fired up, doesn’t mean you’re a great coach. Most any coach can give great strategies. Once you’ve mastered the art of influence, you’ll be able to do more than give strategies, you’ll actually have an effect on your clients which makes them want to take action.
Jack of All Trades, Not a Master of One.
The coach who is pretty good a lot of different things and is so excited to share their knowledge with their clients, yet fails miserably to differentiate themselves because they are, frankly, a dime a dozen. The best thing you could do as a coach, for your coaching business your clients, is to pick a maximum of 3, very specific topics to coach on.
If you’re not getting through to your coaching clients, it’s not them, it’s YOU. When you have only one approach your level of influence will suffer tremendously and neither you, nor your clients, will see results. Just because one approach or strategy worked for you before, it does not mean it’ll work every time.